Every year we challenge ourselves just a little bit more to make the BMW Motorrad Day a successful public event, always with the focus on experience.
For about 4000 visitors, we created a fun atmosphere in Tienen. A day dedicated to the motorcycle and its world. In addition to a lot of original street animation, they were also showcasing the new electric CE04 model and visitors could try it out themselves at the Ride & Test Zone. We unveiled a pink motorcycle with illustrations by Cartoonist Laura that will be auctioned to benefit Think Pink, while spectacular stunt riders flew across the Grote Markt in Tienen.