BMW Motorrad Roadshow


The BMW Ride & Test Days is an annual event. From March onwards, you can test drive BMW motorcycles every weekend at BMW Motorrad dealers all over the country. On average there are about 150 test drives per weekend. Event Masters takes care of the organisation and a fully personalised promostreamer that has been converted to make the test drives run smoothly and efficiently.

Ahead of time we work with an online registration platform where participants can reserve test drives in advance. Everything is done digitally on site: checking in the participants, signing a waiver, collecting the driving licence and identity details, booking extra test drives… All to maintain efficiency so that the experience with the brand is the focal point. Make Life a Ride!