Ford Live became the, more than full, virtual alternative to the Ford stand at the motor show, which unfortunately could not take place this year. But because Ford had a lot of news to tell, they asked Event Masters to bring the motor show to the people’s living room. So we did. With a fully digital alternative trough 8 unique live broadcasts, spread over 4 days, in Dutch and French.
As with a real talk show, the broadcasts were presented by real TV hosts: Ben Roelants and Valérie Thys. Ford Live could be viewed through all the official communication channels of Ford and can be reviewed for those who missed it.
Through interviews live in the studio, fun pre-recorded content and live Q&A, these broadcasts became a true interactive pleasure to watch. New innovations such as the full electric powered Mustang Mach-E, professional company cars and tips to make your fleet more eco-friendly, have been reviewed.