For the fourth consecutive year, Proximus NXT selected Event Masters as its event partner for Think NXT, the annual flagship event of the telecoms and ICT group. The 2025 edition, held at Brussels Gate, was completely sold out for the first time, welcoming 2,500 participants and further cementing its position as Belgium’s leading reference for technology, innovation and digital transformation.
A unique mix of conference and marketplace
Think NXT 2025 brought together an impressive combination of 57 speakers, 127 stands, two plenary stages and four breakout rooms, each running four times, alongside thousands of one-to-one conversations — all within a single, fully integrated live experience.
Throughout the day, participants were immersed in a distinctive live experience, gaining fresh insights during keynotes by national and international speakers, networking with peers and potential clients, and discovering the latest innovations through hands-on demos across the extensive marketplace with more than 120 exhibitors.
The programme was made even more special by the first major public appearance and keynote of Stijn Bijnens, the new CEO of the Proximus Group.
Pieter Maes, Head of Brands & Events at Event Masters, commented:
“What started as a tech conference format has evolved into an annual moment where suppliers, customers and experts truly connect. Only live experiences make this possible: they create an environment in which people engage in real conversations, exchange ideas, build new partnerships and experience genuine, meaningful interactions.”
The power of teamwork
This scale and impact were made possible by an intensive collaboration between the Proximus NXT marketing department, operational teams, technical partners, content partner JDI, and the account and production crews of Event Masters. For Think NXT 2025, Event Masters was responsible for the complete event design — from scenography and technical production of the plenary conference to the creation, build and logistical management of the exhibition stands.
Jolien Van Luyck, Head of Production Group at Event Masters, added:
“A completely sold-out edition brings a special kind of energy. Think NXT is a production at the intersection of strategy, technology and high-tech logistics. The combination of strong content and a highly technological execution makes Think NXT a unique project we are extremely proud of.”
