Vynova celebrated the opening of a new state-of-the-art production facility at their site in Tessenderlo. With “A Journey into Vynova”, the new factory was officially opened by way of two different events. The arcade tent with transparent tarpaulins was placed in the car park of the head office to guarantee a perfect view of the new production facility. Since salt is key to this factory, salt was also the main element at the event. This included a salt tasting, a test tube with black Hawaiian salt as a gift, and we also used salt in the decoration and of course the food.
On day 1, shareholders, stakeholders, customers and politicians were welcomed to literally experience a journey into Vynova. They were invited to discover and visit the new plant and this event also ensured that the guests got to know Vynova better. We did this by, among other things, taking the participants on a real Journey – signs with facts adorned the route from the car park to the event and the Vynova journey also continued in the tent. On day 2, internal employees were invited for an afterwork edition.