Event Masters becomes Group Event Masters: three strong brands, one shared mission
After 30 years of turning events into experiences, Event Masters is entering a new era.
The Belgian full-service event agency announces a major transformation: the creation of Group Event Masters (GEM) — a new structure uniting three specialized brands under one strong roof: Event Masters, Runmate, and Team Masters.
Together, they represent the most complete offering in live communication in Belgium: from corporate and B2B events to international congresses and innovative teambuildings.
Why a Group Structure?
The event world has evolved rapidly. Today’s clients expect more than flawless organization — they seek a strategic partner who connects experience with objectives. By bringing its expertise together in three complementary brands, Group Event Masters can respond even more precisely to client needs and new market dynamics.
Bert Knuts, CEO of Group Event Masters: “After 30 years in event marketing, this is not a farewell to our past, but an evolution towards a sharper positioning. Each brand has its own identity, yet all share our core values: creativity, reliability, and a human touch.”
Three brands, three expertises
The trusted full-service agency for corporate and B2B events, brand activations, incentives, and trade show experiences in Belgium and abroad.
Pieter Maes, Head of Brands & Events: “We’re more committed than ever to putting strategic live communication at the heart of what we do — building bridges between brands and people.”
The group’s brand for international congresses and conferences. As a Professional Congress Organiser (PCO) and Destination Management Company (DMC), Runmate designs events that are both strategic and sustainable.
Jan Van den Broeck, Head of Runmate: “We rethink content, format and experience — turning every conference into a true driver of change.”
The market leader in innovative teambuilding and the very roots of Event Masters. With more than 200 team experiences each year, Team Masters helps organizations strengthen cohesion, trust, and engagement.
Stéphanie Le Clef, Head of Team Masters: “In a world of hybrid work and a war for talent, strong teams make the difference. We help companies build them through meaningful experiences.”
A Solid Backbone Behind the Scenes
Behind the three brands stands a shared Operations Team — the logistical and technical backbone of Group Event Masters. With its own warehouse, truck fleet, and production unit, the team ensures that every event, congress or teambuilding runs smoothly from start to finish.
Jolien Van Luyck, Head of Production: “Our strength lies in the invisible work behind the scenes. Thanks to a close-knit team and strong processes, we deliver reliability and excellence every time.”
Looking Ahead
With Group Event Masters, the company is ready for its next chapter — one driven by growth, collaboration, and sustainability.
Bert Knuts concludes: “We’re ready for the future. With these three strong brands, we continue our mission: connecting people, strengthening brands, and bringing stories to life through the power of live experiences.”
More to discover: Visit eventmasters.eu, runmate.eu and teammasters.eu to explore how Group Event Masters turns every moment into a lasting experience.